The Decisive Point was founded in 2017, with the origins of the business name emerging from Founder Brendan Maxwell’s involvement in planning for military operations during his previous deployments in Iraq, Beirut and Afghanistan.
In military symbols, The Decisive Point would be depicted on a line of operation diagram by drawing a triangle above this factor.
Thus the design and methodology of The Decisive Point logo and business name has its origins in the spirit of deliberate planning and decisive decision making, often under complexity and crisis, to achieve any given mission.
The lessons learnt on military operations have encouraged TDP to follow a similar deliberate process in consulting with clients with the conduct of a situational analysis, developing courses of action, implementing programs, then monitoring, reviewing and measuring outcomes have become fundamental to The Decisive Point’s comprehensive business approach.
OUR MISSION
To communicate the key messages of critical Industry, Government and Defence programs during significant phases to enable our clients to tell their story and achieve success.
BRAND PROMISES
Our Brand Promises are the commitments we make to our clients on the experience you can expect every time we engage with you.
YOUR UNIQUE STORY, TOLD WITH A POINT OF DIFFERENCE
We understand that every client has a distinct story, and this requires a tailored strategy. Delivering bespoke strategic communication solutions is our niche, not a one size fits all approach. We will not give you a cookie-cutter product to solve your complex issue.
TRULY INDEPENDENT, AUSTRALIAN AND SOVEREIGN
The Decisive Point is a veteran-owned, Australian business. Put simply, we are not a foreign company with an Australian ABN. Our work directly contributes to the Australian economy and supports sovereign capability.
PARTNERSHIPS. IT'S IMPORTANT WHERE YOU SPEND YOUR TIME
We partner with the right people, those who have the desire to create impact and who share a common vision with us. We are always evolving, always progressing with you. We will never leave you high and dry.
OUR VALUES
We believe in more than the bottom line and take pride in helping capture an organisation’s culture and spirit.
The Decisive Point gives priority status to an alignment of values that builds authentic bonds with our clients.
We care. We collaborate. We provide objective, honest, and robust advice to build capability in your organisation, deliver outcomes and shape success.
VISION
We demonstrate a view for the big picture. We understand how to link strategic objectives to tactical actions.
INTEGRITY
This is key to The Decisive Point business client journey. We find the biggest problem in the room and with our clients, we stand next to it. When challenged, we communicate our values. When we make a mistake, we own it.
TECHNICAL PROFICIENCY
This is the basis of everything we do. The ability to demonstrate our expertise and proficiency in our roles is paramount. We will be given the opportunity to demonstrate the proficiency of your appointment.
CONTINUOUS IMPROVEMENT
We provide a situational analysis and we identify what’s important. We help to define objectives that must be achieved and determine who is accountable. We then monitor, evaluate and review. We pride ourselves on continuous improvement tools that capture lessons learnt and intellectual property.
COURAGE
This is the conviction to provide honest advice and actions regardless of personality, position or personal career cost. To speak out and act when we see or know something is wrong.
WHY THIS APPROACH?
We are comfortable with the uncomfortable. We are comfortable with complexity and chaos because we are a well planned, well executed and well measured strategic business planning, communication and reputation management company.